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Observations by Kaj Arnö @Sun

Visiting Brazil

Friday, October 3rd, 2008

I’m just back home from Brazil, where I went last Sunday in order to launch MySQL’s presence in Brazil and meet with MySQL users, developers, Sun customers, the press as well as with numerou Sun colleagues. “Is this your first time in Brazil?” was a frequent question (as one could expect), and I was happy to respond that it wasn’t. In fact, I have particularly fond memories of my first visit to Brazil in 2001, as that was the trip when I decided to join MySQL AB.


They say Rio de Janeiro is one of the most beautiful cities on the planet. Whoever “they” are, they’re right. The cone in the middle is Pão de Açúcar (Sugarloaf Mountain, der Zuckerhut, Sockertoppen).

As a European, I again noted that Brazil frequently feels much more like home than the US does. In Brazil, they use the metric system, they measure temperature in Celsius, they write dates and times of day in a familiar way, they cheer for Formula 1 drivers and they play football. My Brazilian colleagues and I fought a bit over whether Finland or Brazil produces the better F1 drivers, but despite Finland nearly beating Germany (thanks Jonatan Johansson, Mika Väyrynen and Daniel Sjölund!) in the World Championship qualifications last month, I had to concede to the football superiority of the Brazilians. Nonetheless, it felt good to meet with colleagues to whom I could describe the ethical dilemma my son Alexander faced (and explained in his newly started German language football blog) when MySQL 5.1 user Corrado Pandiani from Inter Milan sent him gadgets that on the one hand are objectively speaking very cool (such as a poster signed by Zlatan Ibrahimovic, Luis Figo and Marco Materazzi), but on the other hand represent a team which a Bayern München fan like him has hard to identify with.

But back to MySQL. This week, I had the pleasure of not just attending the Sun Tech Days including its press events, but also visit many customers in both São Paulo, Brasília and Rio de Janeiro. It’s great to see the broad interest for MySQL. Yet, the interest for MySQL in Brazil didn’t surprise me. We know from the download statistics that .br is a top five country for downloads, and more concretely, MySQL had a sizable following in Brazil already in 2001. When Mårten Mickos (MySQL’s then newly appointed CEO), Michael “Monty” Widenius (co-founder) and a number of friends of ours visited the Rio Carnival wearing MySQL t-shirts, we were stopped on Copacabana beach and asked whether “we are also MySQL users“. What a feeling it was, to personally experience recognition for MySQL over seven years ago, in a country where none of us had been before!

Ah, as I am walking down Memory Lane, let me share a few other pics from 2001 (the ones from this week are still in Philip Antoniades’s camera):


Mårten and Monty looking at where to go in the Rio metro. As this was during the pre-Sakila-lithic era, Monty wore an old, dragon type “mySQL” T-shirt (yes, lower case m).


Helvécio Borges Filho from EAC (to the right of me) hosted us in 2001, and over the years, we’ve met many times since at MySQL Users Conferences and elsewhere — such as last Tuesday at Sun Tech Days in São Paulo. Yesterday, Copacabana was quite a bit more rainy than above.


Cristo Redentor (Christ the Redeemer) at the Corcovado Mountain.


Monty evidently also wants to redeem (with Corcovado in the background). And I am always fond of teasing Monty for his taste for a particular artificial drink with a closed-source recipe.

As I’m sure you can tell, I was very impressed with Brazil both in 2001 and in 2008. I won’t wait seven years until my next visit!

Posted in MySQL, Sun, Travel | 1 Comment »

MySQL Presence Launched in Brasil

Friday, October 3rd, 2008

BrazilBom dia!

On Monday and Tuesday this week, a team of MySQLers (”Sun Dolphins”) and Sunnies (”Sun Classics”) launched the commercial presence of MySQL in Brazil.

This means we have now have ambitions well beyond the growth of the MySQL user base in Brazil, which already is in the top five countries of the world when it comes to downloads. In other words,

  • we have a senior sales person assigned, with a sales goal for Brazil
  • we are recruiting sales engineers for Brazil
  • we are recruiting Support Engineers, who will deliver MySQL support in Portuguese
  • we are recruiting Consultants, who will deliver MySQL professional services in Portuguese

During the Sun Tech Days in São Paulo, we had the opportunity to share these news with both a developer and a business audience, as well as with several representatives from the press. “We” included fellow MySQLers Del Ruiz and Philip Antoniades, as well as Sun Classic employees Rodolfo Fontoura (Country Manager of Sun Microsystems do Brasil), Eramir Fernandes Junior (heads the Sun Software Practice in Brazil) and Jim Parkinson (Sun VP for Developer, Tools and Services) and many others.

I’m happy to note that we got plenty of attention, both from the press and from the developer and business audience. I was also grateful to receive positive attention for my attempt at localising my presentation beyond English through speaking Portuguese for the first part of my speech (see below). Thanks Eramir for the translation, and thanks to the audience for enduring my oral mistreatment of your beautiful language!

Prezados usuários de MySQL, prezados clientes da Sun, prezados parceiros da Sun, senhoras e senhores, bom dia e bem vindos a este evento para lançar oficialmente a MySQL no Brasil, e celebrar a aquisição da MySQL AB pela Sun Microsystems, e ainda ajudar todos a entender melhor como vocês podem se beneficiar destas duas empresas estarem juntas agora.

Meu nome é Kaj Arnö, sou o vice-presidente de Relações com a Comunidade na MySQL. Eu vivo em Munique, Alemanha, mas eu não sou Alemão; Eu sou Finlandes, como o fundador e CEO da MySQL, e muitos outros colegas na MySQL. Na integração da MySQL com a Sun, também tenho a tarefa de Embaixador MySQL na Sun, o que significa que eu vivo de um escritório da Sun ao outro e explico o que é tudo isso sobre a MySQL.

Um dos temas de hoje é, como eu já disse, a aquisição da MySQL pela Sun. Muitos nos perguntam, como empregados da MySQL, o que pensamos sobre o assunto. Não é uma pena perder a nossa independência, e o sonho de um IPO? Minha resposta pessoal, e da grande maioria, é muito pelo contrário. Nós estamos felizes de chegar a varias novas oportunidades com os recursos da Sun. E, o que nossos novos colegas na Sun pensam? Eu já conversei com centenas deles, e não encontrei ainda um único indivíduo que não esteja entusiasmado com a aquisição.

Mesmo assim, o que vocês pensam é muito mais importante. E eu penso que a aquisição é boa notícia também para nossos clientes e usuários. A Sun é a maior desenvolvedora de software livre no mundo (Open Office, Open Solaris, Glassfish, NetBeans, Java) e pode nos dar mais recursos do que já tivemos até hoje.

Também é muito, muito importante destacar, que a aquisição significa mais possibilidades, e não menos. Na Sun, vamos continuar a suportar os mesmos sistemas operacionais que antes - Linux, Windows, OSX etc. Assim como os ambientes de desenvolvimento:PHP, Ruby, OBDC, .Net. Talvez veremos ainda mais possibilidades para Solaris e para Java, mas não com prejuízo para as outras plataformas.

Eu estou quase terminando, mas eu ainda quero dar uma resposta curta a uma pergunta freqüente: Por que a Sun comprou a MySQL? Minha resposta é: Porque os valores e a cultura de trabalho é a mesma na Sun e na MySQL, mas os clientes são com freqüência diferentes (exceto pela industria de telecomunicações). E isso significa que podemos juntos trabalhar bem, oferecendo produtos e serviços de uma companhia aos clientes da outra.

Tenho certeza que vocês já notaram, eu não falo Português. E como eu suspeito que a maioria não fala Sueco (minha língua materna) e não gostariam que minha apresentação levasse uma eternidade (o que pode acontecer se continuar assim), Vou ter que trocar para uma língua que é estrangeira tanto para vocês como para mim: Inglês. Minhas desculpas, e agradeço a atenção, até agora.

Links to the Brazilian press coverage of the MySQL launch:

  • Decision Report: “Sun reforça operação com MySQL na AL e reafirma código aberto”
    http://www.decisionreport.com.br/publique/cgi/cgilua.exe/sys/start.htm?infoid=3257&sid=29
  • B2B Magazine: “Sun Microsystems oficializa compra da MySQL”
    http://www.b2bmagazine.com.br/web/interna.asp?id_canais=4&id_subcanais=23&id_noticia=23181&pg=
  • Info Online: “Sun monta equipe para MySQL no Brasil”
    http://info.abril.com.br/aberto/infonews/092008/29092008-22.shl
  • Exame (Assinatura): “Sun inicia esforço para converter usuário do MySQL em cliente”
    http://portalexame.abril.com.br/agencias/reuters/reuters-tecnologia/detail/sun-inicia-esforco-converter-usuario-mysql-cliente-116796.shtm
  • Convergência Digital: “MySQL é uma das prioridades de negócios da Sun no Brasil”
    http://www.convergenciadigital.com.br/cgi/cgilua.exe/sys/start.htm?infoid=16077&sid=5
  • ti inside: “Sun diz que compra da EDS pela HP não vai impactar seus negócios”
    http://www.tiinside.com.br/News.aspx?ID=94116&C=265
  • Reuters:
    http://tecnologia.terra.com.br/interna/0,,OI3220111-EI4795,00-Sun+inicia+esforco+para+converter+usuario+do+MySQL+em+cliente.html
  • Computerworld: “Sun quer até 300 novos clientes em MySQL no Brasil até 2009″
    http://computerworld.uol.com.br/mercado/2008/09/29/sun-quer-ate-300-novos-clientes-em-mysql-no-brasil-ate-2009/
  • Resellerweb: “Sun Brasil detalha planos após compra do MySQL”
    http://www.resellerweb.com.br/noticias/index.asp?cod=51734

    “Canal tem papel de peso nos planos da Sun com MySQL”
    http://www.resellerweb.com.br/noticias/index.asp?cod=51737
  • IT Web: “Sun Brasil detalha planos após compra do MySQL”
    http://www.itweb.com.br/noticias/index.asp?cod=51736

Posted in Events, MySQL, Sun, Sun visits | 4 Comments »

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